A Hard Day’s Knight

I think it’s fair to say that the Anglia Knight ident was an icon of British television presentation. When you heard that blast of Handel’s Water Music, you knew that either Sale of the Century or something dull and boring was about to start.

The ident was even mocked by Benny Hill…

It was a memorable ident, and the presentation at the time was a bit “posh”. Their announcers had a penchant for sitting in front of curtains a lot…

Originally, the directors at Anglia had thought of using Britannia as the company logo. But whilst walking along Bond Street, in London, Lord Townshend saw the figure in Asprey, once the destination for crowns, coronets and sceptres for royal families around the world. It had originally been modelled on a statue of Richard the Lionheart that stands outside the House of Parliament and was commissioned from a London firm of silversmiths by the King of the Netherlands in 1850 as a sporting trophy. It was later won by an Englishman who brought it home where it had remained in the possession of his family. Once Anglia acquired it they got Asprey to make some modifications including the ‘Anglia’ pennon on the lance. I belive the knight is still on display at Anglia House.

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